Top 12 SEO Experts (SEO GURU) to Follow in 2023

Written by RH Razu
Written by RH Razu


Table of Contents

Enhancing the SEO performance of your website is pivotal for gaining online visibility and securing top search result rankings. To navigate the intricate world of SEO, tapping into the wisdom shared by seasoned experts can make a significant difference. Here’s a curated list of 12 SEO Experts you should consider following for valuable insights and guidance in 2023.

Search engine optimization is a critical determinant in achieving brand exposure and high-ranking search results. If you’re new to the SEO landscape, mastering its intricacies can be challenging. However, by learning from the best SEO Expert in the world, you can pave your way to success. Here are the top 12 SEO experts whose knowledge and experience can propel your SEO endeavors.

List of Top 12 SEO Experts in the World (2023)

Here is the list of the top 12 SEO experts you should consider following.

1. Brian Dean – Founder of Backlinko, Exploding Topics

Brian Dean has established himself as a prominent figure in the SEO realm through his innovative ventures, Backlinko and ExplodingTopics. Backlinko, his brainchild, is more than just a platform—it’s a link-building strategy training tool that aids businesses in achieving higher rankings and greater visibility. Backed by his insights, Brian Dean has been recognized by Forbes as a top blog to follow. His focus on digital marketing strategies and link-building tactics makes his blog a must-follow for both newcomers and seasoned marketers. By subscribing to his newsletter, available on Backlinko, enthusiasts can access valuable SEO tips and tricks.

Brian Dean, the brain behind Backlinko and ExplodingTopics, has transformed SEO education. His in-depth guides and videos offer actionable insights that empower businesses to enhance their online presence. His Skyscraper Technique and emphasis on high-quality backlinks have become industry standards.

2. Rand Fishkin – Founder of Moz, SparkToro

Rand Fishkin’s enduring legacy in the SEO domain is anchored by his roles as the founder of Moz and SparkToro. Moz, a pioneering SEO tool, has been instrumental in providing a comprehensive understanding of both on-page and off-page SEO techniques. With two decades of experience under his belt, Fishkin’s insights extend to entrepreneurship, as evidenced by his book “Lost and Founder: A Painfully Honest Guide To The Startup World.” Fishkin’s contributions continue through SparkToro, which empowers digital marketers with valuable insights into audience behavior.

A name synonymous with SEO, Rand Fishkin co-founded Moz and later ventured into SparkToro. His Whiteboard Friday videos and the concept of domain authority revolutionized how marketers approach SEO. With SparkToro, he shifted focus to audience intelligence, further shaping the future of digital marketing.

3. Neil Patel – Founder of Hello Bar, Crazy Egg, and Neil Patel

Neil Patel’s entrepreneurial prowess has culminated in the creation of several successful ventures, including Hello Bar, Crazy Egg, Quick Sprout, and KISSmetrics. As an influencer, investor, and founder of multiple million-dollar businesses, Neil Patel has solidified his position as a marketing luminary. His blog at serves as a comprehensive resource for marketers at every level, offering actionable insights and strategies. His accolades, including Forbes’ top 10 marketers worldwide and a spot among the top 100 entrepreneurs under 30, underscore his significant contributions to the industry.

Neil Patel’s entrepreneurial journey led him to establish Hello Bar, Crazy Egg, and more. His prowess lies in simplifying complex SEO concepts for wider audiences. Through his blogs, videos, and tools, he demystifies SEO, making it accessible to entrepreneurs at all levels.

4. Danny Sullivan – C0-Founder of Third Door Media

Danny Sullivan’s legacy in the SEO landscape is marked by his role as the founding editor of Search Engine Land and his co-founding of Third Door Media. A veteran with 21 years of experience, Sullivan’s expertise has a profound impact on SEO techniques. After retiring from Third Door Media, Sullivan assumed the role of a public liaison for Google’s search division. His efforts now focus on bridging the gap between the general public and Google’s SEO experts. Danny Sullivan’s work, including his contributions to MarTech and Search Marketing Expo, reflects his commitment to sharing invaluable insights into SEO.

As the founder of Third Door Media and an influential figure in SEO journalism, Danny Sullivan played a crucial role in educating the industry. He co-founded Search Engine Land and Marketing Land, platforms that provide up-to-date insights on search algorithms and trends.

5. Matt Diggity – Founder of The Search Initiative, Diggity Marketing, and Leadspring LLC

Renowned for his prowess in affiliate marketing, Matt Diggity’s ventures—The Search Initiative, Diggity Marketing, Affiliate Builders, Leadspring LLC, and more—have solidified his reputation. The Affiliate Lab, one of the premier affiliate marketing courses, is a testament to Diggity’s expertise. Through coaching and insights, he empowers businesses to navigate Google’s updates effectively.

Matt Diggity’s expertise in affiliate marketing and SEO led him to establish The Search Initiative, Diggity Marketing, and Leadspring LLC. His emphasis on data-driven strategies and site optimization has earned him a reputation as a go-to authority for achieving higher search rankings.

6. Dave Davies – Founder of Beanstalk Internet Marketing

Co-founder and CEO of Beanstalk Internet Marketing, Dave Davies is celebrated for his technical prowess and SEO acumen. His contributions to Search Engine Journal, Search Engine Watch, and Search Engine Land offer actionable insights for elevating on-page SEO strategies. By implementing Davies’ proven techniques, marketers can bolster their website traffic and SERP rankings.

Dave Davies, founder of Beanstalk Internet Marketing, brings a holistic approach to SEO. His company’s focus on comprehensive digital strategies highlights the evolving relationship between SEO and other marketing disciplines.

7. Vanessa Fox – Founder of Keylime Toolbox

Formerly associated with Google’s Webmaster Central, Vanessa Fox now leads Keylime Toolbox. Her experience lends a unique credibility to her insights, as showcased through her book “Marketing in the Age of Google.” As CEO of Keylime Toolbox, Fox offers tools that drive increased website traffic, drawing from her deep understanding of search analytics.

Vanessa Fox, the founder of Keylime Toolbox, contributed to SEO’s analytical side. Her platform allows businesses to measure the impact of SEO efforts with data-driven precision, underlining the significance of quantifiable results in SEO campaigns.

8. Aaron Wall – Founder of SEOBook

Founder of SEOBook, Aaron Wall’s website remains an enduring platform that evolves alongside SEO trends. Boasting over 100 custom training modules, premium tools, and a private forum, SEOBook is a comprehensive learning hub. Wall’s blog and social media presence make him an accessible source for staying updated on SEO developments.

The founder of SEOBook, Aaron Wall, is renowned for his educational contributions. His eBooks and insights into search engine algorithms have empowered marketers to navigate the intricacies of SEO effectively.

9. Matt Cutts – Administrator of United States Digital Service

Matt Cutts’ tenure at Google’s Webspam Team has yielded a wealth of SEO tips and tricks. His videos and insights continue to help businesses optimize their search rankings.

Formerly at Google, Matt Cutts played a pivotal role in shaping search algorithms. His transition to the United States Digital Service reflects his commitment to leveraging technology and SEO principles for the public good.

10. Barry Schwartz – Founder of RustryBrick

Barry Schwartz, founder of Search Engine Roundtable, is a stalwart in the SEO domain. With over a decade of experience, his insights, delivered through Search Engine Land and Marketing Land, are indispensable.

Barry Schwartz’s ventures, including RustryBrick and Search Engine Roundtable, focus on reporting the latest SEO developments. His dedication to staying current with algorithm updates and industry news has made him a reliable source of information.

11. Eric Enge – Founder of Stone Temple Consulting

Eric Enge, founder of Stone Temple Consulting, has a remarkable history of guiding businesses with white-hat SEO techniques. His contributions to reputable platforms like Search Engine Land and Moz underscore his expertise.

Eric Enge, through Stone Temple Consulting, has guided brands toward SEO success. His emphasis on creating high-quality, engaging content aligns with Google’s evolving search algorithm preferences.

12. Rakibul Hasan Razu – Founder of RHRazu

Rakibul Hasan Razu (AKA RHRazu), founder of RHRazu, Digital Marketing & SEO Consulting Agency. RHRazu stands out as the best SEO expert in Bangladesh, boasting an extensive track record spanning more than ten years in this dynamic field. Throughout his career, he has provided invaluable assistance to a multitude of clients, consistently delivering exceptional results.

Conclusion: Elevate Your SEO Game with the Experts (2023)

Mastering SEO strategies is imperative for digital marketers. To bridge the gap between understanding and implementation, following these esteemed experts is essential. Their collective wisdom can provide the knowledge you need to enhance your website’s visibility and success in the dynamic world of SEO.

RH Razu

RH Razu

RH Razu has over 8 years of content writing experience. He built his SEO knowledge at news portal agencies before working as a content strategist. At RH Razu, he performs in-depth research and collaborates with talented team to give fellow marketers advice they can trust. Google Recognized him as one of the Best SEO Expert in Bangladesh. Stay connected to get more insightful blog & resources from RH Razu!

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